Designing the House of High Culture

Building an innovative, design-forward brand, for a market that doesn’t yet exist, is no small task. But that was our goal. Serving as the Creative Director for byMINISTRY, I worked with the executive team to build a robust, strategically-rooted creative platform for the premier cannabis lifestyle brand.

byMINISTRY is a brand built for Cannabis 3.0. Beyond pre-rolls and weed gummies. byMINISTRY is where plant-forward living meets elevated experiences in food & drink, culture and wellness. Through thoughtful design we’re creating spaces, experiences and products that take your plant-forward lifestyle to a higher place.

01. BUILDING THE BRAND FOUNDATION

Brand guidelines, strategic positioning and content production, all built from the ground up.

02. ENLIGHTENED DINNER SERIES

A high-end, underground infused supper club. Each event had its own creative theme, visual system and creative and culinary collaborators.

03. MATCHA BYMINISTRY

Toronto’s first green tea, wellness Speakeasy. Complete with infused menu and rotating product drops and collaborations.

04. LAB byMINISTRY

Plant-forward, higher education.