ELTE Market creates the worlds most rewarding wait.

To make ELTE Market’s opening worth waiting for, we gave people the opportunity to line up and wait for a truly amazing deal. The longer you waited, the more you saved. OOH not only included a big bold storefront display, but executions placed in areas people were stuck waiting, like transit shelters and highways.

National Advertising Awards 2014: Gold

Copywriter
Britt Wilen