The Most Helpful Book in the World.

In the IKEA Catalogue, every page has smart design and inspirational solutions for every room in the home. We thought it could literally help with anything, so we called it “The Most Helpful Book In The World”.  Unlike other design sources that inundate consumers with endless inspiration the IKEA catalogue is an unequaled source of actionable ideas.  We showed that off by using the catalogue’s pages to answer all kinds of problems, in OOH, digital and with a problem solving tape measure.

Chief Creative Officer
Judy John

Creative Direction
Judy John, Lisa Greenberg,
Morgan Kurchak, Karen Larmour

Copywriter
Britt Wilen