Unplug & Play

During the holiday season, we wanted to encourage people to take a break from their smartphones and connect with the people they love. So we designed a special case that uses a phone to unlock a beautiful deck of Leo Burnett playing cards. Then we asked people to play. Whether they chose Go Fish, Crazy Eights, or Strip Poker, the important thing is that they were making memories with those who matter most, and not compulsively checking their text messages.

ADCC 2014: Gold - Design
ADCC 2014: Merit - Graphic Design Misc 
One Show 2014: Bronze - Design, Self Promotion
Kinsale Sharks 2014: Bronze - Design
Applied Arts 2014: Design - Single
Applied Arts 2014: Design -Announcements/Invitations/Cards/Kits

Chief Creative Officer
Judy John

Creative Direction
 Lisa Greenberg, Ryan Crouchman

Art Direction
Chris Brown, Mary Soroka

Design
Chris Brown, Mary Soroka

Producer
Kim Burchiel

Client
Leo Burnett